how to get most from Adsense?
Page CTR = Clicks / Page views
Page RPM.
CPC & CTR different for GSN & GDN
Average Cost Per Click (CPC)
Industry | Average CPC (Search) | Average CPC (GDN) |
---|---|---|
Advocacy | $1.43 | $0.62 |
Auto | $2.46 | $0.58 |
B2B | $3.33 | $0.79 |
Consumer Services | $6.40 | $0.81 |
Dating & Personals | $2.78 | $1.49 |
E-Commerce | $1.16 | $0.45 |
Education | $2.40 | $0.47 |
Employment Services | $2.04 | $0.78 |
Finance & Insurance | $3.44 | $0.86 |
Health & Medical | $2.62 | $0.63 |
Home Goods | $2.94 | $0.60 |
Industrial Services | $2.56 | $0.54 |
Legal | $6.75 | $0.72 |
Real Estate | $2.37 | $0.75 |
Technology | $3.80 | $0.51 |
Travel & Hospitality | $1.53 | $0.44 |