website competitive analysis for SEO google ranking drop social media, speed, SEO, backlinks, navigation, bounce rate, authority and mobile friendly etc..
Recently one of my niche website ranking fall from 2nd to 6th in 1st page.
- 1st time outranked by the a website.
- Next day News websites ranked 3rd position.
- and Today another website spotted in 4th and 5th
*I have removed social share icons to improve speed and web page size to rank better.
Speed, Onpage SEO, backlinks, Social share, Speed, Mobile friendly, JS blocking, bounce rate,
Quicksprout competitor analysis
| S.No | 0 | 1 | 2 |
| EST. TRAFFIC SCORE | 49 | 55 | 58 |
| SEO SCORE | 74 | 78 | 77 |
| SPEED SCORE | 76 | 63 | 63 |
| SOCIAL SHARE SCORE | 18 | 16 | 22 |
| Over All Score | 54 | 53 | 55 |
| S.No | Competitor 0 | Competitor 1 | Competitor 2 |
| Traffic Rank | 2.36 SEC | 5.83 SEC | 5.34 SEC |
| SEO Score | 74 | 77 | 78 |
| Total Number of Warnings | 5 | 7 | 7 |
| Total Number of Errors | 0 | 0 | 0 |
| Total Number of Indexed Pages | 69 | 1370 | 1100 |
| Total Number of Back Links | 15 | 68 | 98 |
| Use of Top Keywords in Heading Tags | YES | NO | YES |
| Use of Top Keywords in Meta Description | NO | NO | YES |
| Use of Top Keywords in Title Tag | YES | NO | YES |
| SNO | Load Time | Number of Requests | Page Size |
| 0 | 2.36 SEC | 813 | 2 MB |
| 1 | 5.83 SEC | 317 | 1.7 MB |
| 2 | 5.34 SEC | 133 | 5.5 MB |
Competitors Page speed Analysis
Google Insights:
- My website: Mobile score 69/100 Desktop score 78/100.
- Competitor 1 outranked Mobile score 33/100 Desktop score 45/100.
- Competitor 2nd one Mobile score 62/100 Desktop score 64/100
GTmetrix:
| S.no | 0 | 1 | 2 |
| Speed grade core, | A (91%) | E (53%) -38% | B(87%) -4% |
| Yslow Grade, | D (66%) | D (69%) +3% | D (63%) -3% |
| Page Load time, | 7.3s | 8.0s +0.64s | 11.1s +3.75s |
| Page Size. | 1.66MB | 1.59MB -71.7KB | 3.10MB +1.44MB |
| Requests | 125 | 367 +242 | 187 +62 |
Pingdom Speed Test Analysis
It helps to Analyze file SIZE by load order.
| S.No | Perf. grade | Requests | Load time | Page size | Tested from |
| Competitor 0 | 72/100 | 131 | 3.04s | 1.5MB | San Jose, California, USA |
| Competitor 1 | 83/100 | 401 | 60.00s | 1.9MB | San Jose, California, USA |
| Competitor 2 | 78/100 | 206 | 4.14s | 3.6MB | San Jose, California, USA |
Alexa Analysis
My website 0 : Global rank 235,574, LocalRank 17,731, backlinks 15
Competitor 1: Global rank 61,257, LocalRank 4766, backlinks 68
Competitor 2: Global rank 33,500, LocalRank 3145, backlinks 98
On Page SEO
Word count
Headings with keywords
Images
Keyword density
Keyword count
readability score
Advertisements Ads above the Fold & total
- Mine: 2&5
- Competitor 1: 1&7
- Competitor 2: 1&6 with text link ads info links.
Images in Articles:
Mine: 3 with alt tag
1 3
2 5
Domain Age:
0: 1/3/2015
1st: 27-06-2015
2nd: 28/12/2013
Search Engine performance tools:
- Semrush.com
- Ahrefs
- search metrics essential
- quick sprout
Link Analysis
Authority website, how they outrank others without proper On page SEOScore. Author means backlinks is it.
- Opensiteexplorer
- majestic SEO
- open site profiler
- Ahrefs
Social media Analysis:
IS Social media a ranking factor for google
twitter blocked google, facebook not likes google. also in 2014 matt Cutts confirmed we don’t take social signals in our core algorithm and treats them as third party websites. but still it a quality signal.
http://simplymeasured.com/free-social-media-tools/
Website ranking tools
- Similarweb.com
- compete.com
- Alexa.com
Homepage, navigation, site Architecture, Links, readability, Content, Speed performance,